Rove Winery Privacy Policy

Last Updated: 12/2/2025

Rove Winery (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, join our wine club, participate in our loyalty program, or interact with our services through Commerce7.

By using our website or providing personal information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information to process orders, provide personalized service, enhance our customer experience, and maintain compliance with federal and state laws.

1.1 Information You Provide to Us

This may include:

  • Name, email address, phone number, and mailing address

  • Date of birth (to verify legal drinking age)

  • Payment details (processed securely through Commerce7’s PCI-compliant system)

  • Purchase history and order preferences

  • Wine club membership details

  • Reservation and event information

  • Account login credentials

  • Information submitted through forms, emails, surveys, or customer service interactions

1.2 Automatically Collected Information

Commerce7 and our website may automatically collect:

  • Browser type and device type

  • IP address and geolocation

  • Pages visited and browsing behavior

  • Interaction with emails or marketing messages

  • Shopping cart activity

  • Loyalty program activity

Cookies and similar technologies may be used to enhance website functionality and personalize your experience.

2. How We Use Your Information

Rove Winery uses collected data to improve your shopping, tasting, and membership experience. This includes:

  • Processing and fulfilling orders

  • Verifying legal drinking age

  • Providing customer service and account support

  • Personalizing product recommendations

  • Communicating updates, promotions, and event information

  • Managing wine club memberships and shipments

  • Enhancing your experience through the Rove Family rewards program

  • Improving website functionality and customer experience

  • Conducting market analysis to understand guest preferences

  • Ensuring compliance with applicable state and federal regulations

We only use your information for purposes that benefit the customer experience or support lawful business operations.

3. How We Share Your Information

We do not sell your personal information.
We only share information with trusted third parties who support our business, such as:

  • Commerce7 (e-commerce, CRM, payment processing, wine club management)

  • Shipping carriers (to fulfill your wine orders)

  • Email and marketing service providers

  • Event or reservation partners, when needed

  • State alcohol compliance systems, when required by law

These partners are required to protect your information and use it only for the services they provide to us.

4. Loyalty Program & Personalization

By joining our Rove Family rewards program, wine club, or online account, your purchase activity may be used to:

  • Track and award loyalty points

  • Tailor promotions and offers based on your preferences

  • Recommend wines and experiences

  • Improve our understanding of your shopping habits

You may opt out of promotional communications at any time.

5. Your Rights & Choices

You have the right to:

  • Access the personal information we hold about you

  • Update or correct your information

  • Opt out of marketing emails or texts

  • Request deletion of your account (with legal exceptions for alcohol compliance)

  • Adjust cookie or browser tracking preferences

To make a request, contact us using the information below.

6. Data Storage & Protection

We take reasonable and appropriate measures to safeguard your information, including:

  • Secure, PCI-compliant payment processing via Commerce7

  • Restricted access to sensitive customer data

  • Encrypted data transmission where applicable

  • Routine system monitoring and security updates

Despite our efforts, no online system is completely immune to security risks. We encourage customers to protect their passwords and account access.

7. Age Requirement

Rove Winery is committed to responsible hospitality.
We only collect and store information for individuals 21 years of age or older.
If we discover data submitted by someone under 21, it will be deleted.

8. Links to External Sites

Our website may contain links to third-party websites or apps.
We are not responsible for the content or privacy practices of those sites.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or Commerce7’s features.
The updated version will be posted on our website with a new “Last Updated” date.

10. Contact Us

For questions, concerns, or requests regarding your privacy, please contact:

Rove Winery
 Email: info@rovewinery.com
Phone: 231.421.7001
Address: 7007 E. Traverse Hwy., Traverse City, MI 49684